Company Philosophy
Mission
Our mission is to make recycling as easy and convenient as possible. We all understand the need for recycling but how well we do it is largely dependent on how easy it is. For many people, recycling is a chore that fills their kitchens with separate collections of unsightly waste. With no convenient method of recycling available it is inevitable that a lot of items that could have been recycled, end up in with the non-recyclable waste. We believe that what we offer is the first real practical solution to this problem but please read the bin info pages to decide for yourself.
Recycled in / recycled out / recycled in / recycled out....
From the packaging to the smallest component, we use materials made with the maximum recycled material content available and wherever possible avoid materials that cannot be recycled at the end of the product's life. See our
Environmental statement. for more details.
Recycled....but not too often
Many products are designed to fail after only a few years in order to stimulate
replacement purchases. This is wasteful of the raw materials and the energy consumed
during manufacture, and is proving disasterous for the environment. Our products are engineered
to give many years of reliable service - or at least as long as the kitchens they are fitted into.
It is a way of thinking about recycling you could call.... recyc-o-logic.